NEW YORK, Nov. 8, 2023 /PRNewswire/ — The bra market is estimated to grow by USD 19.04 billion from 2023 to 2028, growing at a CAGR of 7.78%. The bra market is fragmented owing to the presence of many global and regional companies. A few prominent companies that offer bra market are Anita Dr. Helbig GmbH, CALIDA HOLDING AG, Chantelle Lingerie Inc., Cosmo Lady China Holdings Co. Ltd., Fashion Nova LLC, GLOBAL INTIMATES LLC, Hanesbrands Inc., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Group plc, MAS Holdings Pvt. Ltd., Nike Inc., Nordstrom Inc., PVH Corp., Triumph Intertrade AG, UNIQLO India Pvt. Ltd., Victorias Secret and Co., Wacoal Holdings Corp., and Wolf Lingerie SAS.

The report provides a full list of key companies, their strategies, and the latest developments. Download Free Sample before buying

Company Offering:

  • Anita Dr. Helbig GmbH – The company offers different types of bras such as underwire bras and sports bras.
  • CALIDA HOLDING AG – The company offers different types of bras such as padded bras and wired bras.
  • Chantelle Lingerie Inc. – The company offers different types of bras such as T-shirt bras, full coverage, and everyday bras.
  • For details on companies and their offerings – Buy the report!

By Geography, the market is classified as North America, Europe, APAC, South America, and Middle East and Africa.

  • North America is estimated to contribute 35% to the growth of the global market during the forecast period.  High fashion awareness, recovery from the pandemic’s negative impact, and an increase in Internet sales are some of the major factors that have a significant effect on market growth in North America. The US is one of the key contributing countries to the market in the region.

Download free sample report to get more insights on the market share of various regions and the contribution of the segments.

  • Impactful driver- Competitors focus on providing consumer-oriented bras based on specific needs
  • Key Trend – Increasing focus on customer service by companies
  • Major Challenges –  Rise in demand for and sales of counterfeit bra 

 Market Segmentation

  • The market is classified into t-shirt bras, sports bras, nursing bras, stick-on bras, and others. The t-shirt bra segment is estimated to witness significant growth during the forecast period. A T-shirt Bra can also be defined as a molded or seamless bra. Furthermore, these bras are made with smooth cups and uniform designs to create a clear profile. In addition, the proper support and lift of T-shirt bras are provided by them.

Technavio Research experts have provided more insights on the market share of segments – View the Free Sample Report

Related Reports

The maternity wear market size is estimated to grow at a CAGR of 4.45% between 2023 and 2028. The market size is forecast to increase by USD 3,415.67 million. 

The shapewear market size is estimated to grow at a CAGR of 8.62% between 2023 and 2028. The market size is forecast to increase by USD 1,347.66 million

Bra Market Scope

Report Coverage


Historic period


Growth momentum & CAGR

Accelerate at a CAGR of 7.78%

YoY growth 2022-2023 (%)


Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Key countries

US, Canada, China, Germany, and the UK


1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Type

7 Market Segmentation by Distribution Channel

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Company Landscape

12 Company Analysis

13 Appendix

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact US:
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

SOURCE Technavio

Originally published at—technav-301982461.html
Some images courtesy of

Previous articleZeagoo’s Black Friday & Cyber Monday Sale: A Celebration of Women’s Unique Style and Charm