I’m a Celebrity’s North Wales reboot and the amazing boost it gave to some local businesses

I’m a Celebrity … Get Me Out of Here! has promoted a number of local business during its production.

The ITV reality series filmed at Gwrych Castle in Abergele this autumn for the show’s latest series.

It showcased the castle and the region’s incredible scenery from the very first episode last month.

The recent instalment of I’m a Celebrity has supported a variety of local businesses as well though.

This was part of its agreement with castle bosses who were keen to promote and support the area.

Here’s a run-down of some of the businesses in North Wales that were involved with the production.

It’s by no means a comprehensive list as so many local firms have benefitted from this exciting series.

Abergele Golf Club

The castle can be seen from the golf course – with other TV productions using the balcony to broadcast

Abergele Golf Club didn’t appear on the show but was connected to the production.

The business, located next to Gwrych Castle, closed to the public ahead of the series.

It was used to promote I’m a Celebrity across ITV though, including on This Morning.

Alison Hammond broadcast live from the its balcony – with the castle as her backdrop.

And the site was “delighted” to offer ‘lifelong membership’ to avid golfers Ant and Dec.

Beeswax Fabric Wraps

The beeswax fabric wraps can be used to seal food, as an alternative to single-use plastic like clingfilm
The beeswax fabric wraps can be used to seal food, as an alternative to single-use plastic like clingfilm

Beeswax Fabric Wraps supplied the TV production with an alternative to single-use plastic.

The Anglesey business produces cotton wraps, coated in beeswax, that can seal food items.

They’re an alternative to clingfilm and ITV is understood to have bought 8 custom large wraps.

Their use on the show remains unknown but it was potentially at Kiosk Cledwyn’s Yr Hen Siop.

Owner Sally Jones hopes the collaboration will make such items “mainstream and normalised.”

Bob Francis Crane Hire

Gwrych Castle underwent some emergency work once ITV took over the local property.

This involved the use of firms like Bob Francis Crane Hire, a business based in Rhuddlan.

The company’s crane was photographed on the historic castle’s estate back in August.

At the time, there had been no official announcement over I’m a Celebrity’s new location.

The presence of this machinery however fueled speculation that it would film in Abergele.

For Every Occasion

For Every Occasion, based in Rhyl, were asked to make balloon versions of Ant and Dec

A local business was also responsible for creating balloon versions of the show’s hosts.

For Every Occasion in Rhyl was asked to make the creations for Ant McPartlin’s birthday.

The family-run business produced inflatable versions of the pair, later dubbed “hilarious.”

The presenters were shown posing with the balloons on the Instagram profile they share.

Owner Mike Harris said the firm greatly appreciated the job because of “really hard times.”

Graiglwyd Springs

Ant and Dec are living the life of luxury while they host I'm A Celebrity... Get Me Out Of Here
Ant and Dec were living the life of luxury while they hosting the show

Once I’m a Celebrity’s relocation was confirmed, there were rumours over accommodation.

This included speculation about where Ant and Dec would stay during the ITV production.

It was reported that the former had been seen in Penmaenmawr, fueling local suspicions.

The pair were recently revealed to be staying in Graiglwyd Springs cottages whilst filming.

The luxurious holiday accommodation in the Conwy village can cost up to £1,000 per week.

Gwrych Castle

Gwrych Castle was at the very heart of I’m a Celebrity – providing a lifeline to the local site.

The castle was the base of the recent series, housing the camp, production hub and trials.

It’s brought the property to international attention and has been flooded with viewer praise.

The involvement has also provided vital funding for the once derelict property in Abergele.

The Gwrych Castle Preservation Trust were paid £300,000 as part of the deal with the show.

Dr Mark Baker, who founded the GCPT, said that the ITV series has “accelerated our plans.”

This has “always been to restore the castle and estate,” with the fee set to contribute to this.

The local castle was the heart of the show

He said: “The deal will certainly significantly advance our long-term mission to restore this.”

The trust chairman hopes the figure can be used to introduce more permant roofing on site.

This is part of the long-term strategy to enable visitors to go inside the historic property.

The castle should now enjoy significant tourism as a result, depending on coronavirus rules.

TV fans can already book ghost tours at the ‘haunted’ location – which are likely to be popular.

And with this series achieving record ratings, it’s possible the production will return next year.

A fundraising page has now been set up to support Gwyrch Castle’s extensive and costly plans.

Manorafon Farm Park

The TV production also took over Manorafon Farm Park – a short distance from the castle.

The site usually houses a number of animals, who were temporarily moved for the series.

The park revealed that its fields and paddocks were used for behind-the-scenes elements.

Staff were understood to have been assisting with the reality series and “loved hosting” it.

It came as a reprieve after suffering losses as a result of the pandemic, with farm bosses commenting that the “unique opportunity” provides the “ability to invest” in its future.

The Mulberry

Although it wasn’t featured in I’m a Celebrity, this local pub has benefitted from the show.

The firm on Conwy Marina had significant publicity after a posting a photo of Ant McPartlin.

The presenter posed for a selfie with the pub’s duty manager while out exploring the area.

Jackie Conner saw the ITV host walking past the business and asked for a photo together.

The staff member commented that “he was lovely,” after the Mulberry also sharing the news.

Perham Prints

The jester on I’m a Celebrity has left viewers ‘terrified’

Perham Prints, based in Rhyl, were responsible for the jester portrait which was in the camp.

The character came to life during a secret mission and terrified many I’m a Celebrity viewers.

The historic 16th century portrait was printed by the local business especially for the ITV show.

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It was a standout moment from the series with fans later calling for the figure to make a return.

The jester, referred to as Dave, even featured in Ruthie Henshall’s highlights package this week.

Phoney Box

The red telephone box found in the camp at the Gwrych Castle was made in Wrexham.

It was manufactured locally by Phoney Box, who made the version in Australia as well.

The replica played an “integral” role, with campmates using the phone in every episode.

They were called by Kiosk Cledwyn and had to correctly answer a question to win a treat.

Owner Andy Peters said that the project has been “good for business” – including his own.


The local business provided the personalised clothing featuring campmates’ name and voting number

Place2Print, based in Llandudno, was recruited by ITV to print the campmates’ main clothes.

The business printed the names and phone numbers on the celebrities’ personalised outfits.

It also produced various other custom items, including the tunics worn in Celebrity Cyclone.

Owner Liz Castro said the show “really made an effort to make sure local businesses benefit.”

She added: “It’s been a real boost in what has been a difficult year and so good to take part.”

Simply Logo

Simply Logo in Rhyl produced personalised bathrobes for the celebrities on the ITV show.

The embroidered clothing appeared during a spa retreat reward, gifted to four campmates.

They were worn by Giovanna Fletcher, Vernon Kay, Russell Watson and Hollie Arnold MBE.

Director Nia Wyn Heaton praised the inclusion of local businesses in such a difficult period.

And the Denbighshired-based company has been “inundated with orders” since the show.

Venue Cymru

Furloughed staff members from local theatres were employed by I’m a Celebrity over summer.

The hired team, who were technicians, assisted ITV production crews on set at Gwrych Castle.

The news was announced during a particularly challenging time for the arts venues in Conwy.

Venue Cymru confirmed that it would be closed until December amid the Covid-19 pandemic.

A spokesperson said it was an “honour” for their furloughed technicians to have the opportunity.

Voel Coaches

The local bus company was used by ITV

Voel Coaches, in Dyserth, had a “real boost” after being employed by the ITV production this year.

As revealed previously, the bus company had provided the official transport for I’m a Celebrity 2020.

This included in the run-up and for production crews throughout the three weeks of filming recently.

To keep up to date with all the latest I’m A Celeb news and gossip please join and share our Facebook group I’m A Celebrity 2021, Abergele.

We’ll bring you all the latest updates and you can share your views and opinions too.

Chris Gentile, its marketing manager, said: “I’m a Celebrity has been a real boost in a difficult year.”

He commented: “It’s been fantastic for the company and helped us employ more drivers, ones made unemployed from other operators. We will try to retain as many of those drivers as possible.”

You can have your say on this article by using the comments section near the top of the page.

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