JanSport Returns to its Roots with Launch of NEW Retro Series

A vintage-inspired collection that revives the iconic 1967 JanSport designs, available at a retro price of $19.67 on JanSport.com and Tillys.com for a limited time.

DENVER, Oct. 10, 2024 /PRNewswire/ — JanSport, a trusted brand for young people for decades is going back to its roots with the launch of its new heritage-inspired Retro Series – a collection of packs with retro styling that embrace the brand’s original design updated with modern-day features. The collection features four vintage-inspired packs, designed with the past in mind and crafted for everyday use for today.

To celebrate JanSport’s rich history and the official Retro Series launch, the brand will drop each bag at the nostalgic price of $19.67 for a limited time. Beginning on Tuesday, October 10th at 12:00PM EST for 19 minutes and 67 seconds, fans will be able to purchase any Retro Series bag with the code RETRO1967 exclusively at JanSport.com and Tillys.com – *terms and conditions apply.

“When we designed the Retro Series, we wanted to bring back the essence of JanSport’s early days while making sure the collection could keep up with today’s lifestyles,” says Alexandra Reveles, Vice President of Global Brand Management at JanSport. “This launch is a fun nod to our history and a way for Gen-Z to connect with our nearly 60 years of adventure, style, and self-expression.”

Each piece in the Retro Series celebrates JanSport’s heritage with designs that pay tribute to its Pacific Northwest roots while offering modern-day functionality. The collection includes Seattle Pack, Small Seattle Pack, Mini Skip Pack, and the Washington Waist Pack.

• Seattle Pack (32L) ($95.00): Adventure is beyond the horizon with the biggest pack in the Retro Series. Showcasing original ’67 Super Sack 1 branding evoking the classic JanSport feel – on a bag with all the space, pockets, and organization you need for exploring the path ahead. Specially designed for dreamers and explorers, this pack has a large capacity with space for electronics, accessories, and carrying H²O, plus fleece-lined pockets for extra padding.
• Small Seattle Pack (27L) ($75.00): Meet Seattle Pack’s adorable younger sibling, a smaller version that still goes anywhere. With retro styling and modernized features, like collapsible H²O pockets, internal organization, and a laptop sleeve, the Small Seattle Pack has short and long hauls covered.
• Mini Skip Pack ($55.00): An original ’67 JanSport Tahoma design is the inspiration behind the Mini Skip (Fun fact: Skip Yowell co-founded the brand in 1967 and named it after his cousin and co-founder Murray Pletz‘ girlfriend at the time, Jan Lewis, because she knew how to sew when creating the first JanSport packs!). It’s the ultimate journey buddy, with a large-bottle H²O pocket, padded shoulder straps, and a top-load lid. This classic JanSport design is combined with modern upgrades, like a collapsible H²O pocket, easy-access zipper, and padded features for maximum comfort.
• Washington Waist Pack ($35.00): The magic is in the unknown, but given that you should always know where your stuff is, the Washington Waist Pack keeps loose items organized on all journeys. With three easy-access compartments and an adjustable strap, this pack is ready to go. The pack’s classic JanSport branding from the original ’67 D-2 pack graces the front for a super vintage vibe and has an accessory pocket, interior mesh pocket, and main compartment to carry items with ease.

Starting October 10, the Retro Series will be available at JanSport.com and through select retailers such as Tillys and Urban Outfitters.

*Valid 10/10, from 12:00:00 p.m. to 12:20:07 p.m. EST, while supplies last. Promo code required, promo code good for one-time use only. Valid only on JanSport RETRO SERIES COLLECTION. Discount applied prior to taxes/shipping. Void where prohibited. Subject to Terms. https://www.jansport.com/customer-service/promotion-terms.html

About JanSport
JanSport, a division of VF Outdoor, LLC., headquartered in Denver, CO, was founded in 1967 in the Pacific Northwest by three pioneers – Skip Yowell, an outdoor enthusiast; Murray Pletz, an engineer; and Jan Lewis, an accomplished seamstress. When Murray won a timely design award from the Alcoa Company for creating the first adjustable aluminum frame for backpacks, Murray asked his girlfriend, Jan, to create a backpack pattern for his new aluminum frame and promised her that if it was a success and it took off, he’d name the Company after her. It was, he did, and the JanSport^® Brand came to life.

From the beginning, JanSport has lived true to its purpose: Always With You. The brand is a true and trusted ally throughout all life adventures and values inclusivity, authenticity, and self-expression. With sustainability at its core, JanSport is committed to improving the environmental impact of its products through material and manufacturing innovations while continuing to provide the same durability, versatility, and long-life JanSport packs are known for. Though the brand began by manufacturing and marketing world-class outdoor backpacks, today’s product offerings include daypacks, bags and accessories sold on www.jansport.com, in department stores, and in specialty and boutique retail locations worldwide.

SOURCE JanSport