NEW YORK, June 4, 2024 /PRNewswire/ — The global reflective sportswear market size is estimated to grow by USD 385.2 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 4.73%  during the forecast period. 

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Product (Apparels, Footwear, and Others), Distribution Channel (Offline and Online), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Adidas AG, ASICS Corp., Columbia Sportswear Co., Hanesbrands Inc., Hey Reflecto, illumiNITE, New Balance Athletics Inc., Nike Inc., Pactimo LLC, Pentland Brands Ltd., Proviz Ltd., PUMA SE, PVH Corp., Reflective Apparel LLC, SHEICO Group., SHIMANO INC., Sugoi, The Reflective Apparel Factory, Under Armour Inc., and Vista Outdoor Inc.

Key Market Trends Fueling Growth

The reflective sportswear market is experiencing significant growth due to the increasing demand for safer and more visible athletic apparel. Key competitors utilize various fabrics such as lycra, mesh, neoprene, reflective fabrics, water-resistant fabrics, microfiber fabrics, and waddings.

Reflective materials, including films, yarns, and trims, contain glass beads that refract light, making the wearer highly visible in dark environments. Manufacturers like DuPont use Cordura fabric to create reflective materials, enhancing visibility and safety. Both weaving and coating methods are used to produce soft, comfortable reflective fabrics suitable for various active lifestyles.

Despite being less noticeable during daylight hours, reflective materials come in various forms to cater to diverse needs. This technological advancement in sportswear is expected to boost market growth. 

The reflective sportswear market is experiencing significant growth due to increasing consumer demand for safety and visibility during night-time activities. This trend is driven by the availability of advanced technologies like reflective coating and lighting. Companies are focusing on producing comfortable and stylish reflective clothing for various sports and activities.

The use of high-performance materials and innovative designs is also gaining popularity. Additionally, the e-commerce sector is playing a crucial role in the growth of this market by providing easy access to consumers. The future looks bright for reflective sportswear as more people prioritize safety and style in their activewear choices. 

Market Challenges

  • The proliferation of counterfeit reflective sportswear poses significant challenges to market growth. These imitation products lead to market fragmentation, causing price inconsistencies, an unbalanced competitive landscape, and potential market share losses. Counterfeits are priced lower to attract budget-conscious consumers, but they lack quality and durability.
  • This may hinder key competitors’ market penetration and result in inventory build-ups. Additionally, counterfeits can dilute brand reputation and potentially harm players with subpar products.
  • Authorities like the US NIPRCC, ICE, and DOJ are actively combating this issue, but the ease of access to counterfeits, particularly in developing countries like China, India, and Thailand, may restrict market expansion during the forecast period.
  • The reflective sportswear market faces several challenges. These include the need for advanced technology in fabric production for superior reflectivity. Additionally, consumer preferences for comfort and affordability are crucial factors. Competition from other sportswear brands is also a significant challenge.
  • Sustainability and eco-friendliness are emerging trends that companies must consider to stay competitive (sustainability, eco-friendliness). Furthermore, the market is seeing an increase in demand for customizable and innovative designs (customizable, innovative designs). Lastly, logistics and supply chain management are essential for timely delivery and inventory management (logistics, supply chain).

Research report provides comprehensive data on impact of trend, driver and challenges – Download a Sample Report

Segment Overview 

  1. Product 
  • 1.1 Apparels
  • 1.2 Footwear
  • 1.3 Others
  • Distribution Channel
  • Geography 
    • 3.1 North America
    • 3.2 APAC
    • 3.3 Europe
    • 3.4 South America
    • 3.5 Middle East and Africa

    1.1 Apparels-  The reflective sports apparel market encompasses various products like t-shirts, tanks, hats, jackets, and vests, catering to activities such as biking, cycling, climbing, and trekking. This sector experiences continuous growth, fueled by rising demand in developed economies, including Brazil, China, and India. Market expansion in mature markets contributes significantly to revenue generation. Sports tournaments serve as key drivers for market growth throughout the forecast period.

    For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

    Research Analysis

    The Reflective Sportswear Market encompasses the production and distribution of reflective clothing and trainers, designed to enhance visibility during outdoor pursuits in low-light conditions. This market incorporates advanced technologies such as Retroreflection, which utilizes reflective fabric and adhesives to affix miniaturized glass beads or aluminum coatings. Coatings and composites are also essential in this industry, with processing techniques like hot pressing used to ensure optimal performance, durability, and adhesion.

    Social networking sites have become a significant platform for showcasing and promoting reflective sportswear goods, catering to the needs of athletes and runners who engage in late-hour or early morning training sessions. The market prioritizes adherence to Visibility in Darkness standards to prevent Accidents and injuries, ensuring the base material can withstand wear and tear while maintaining its reflective properties.

    Market Research Overview

    The Reflective Sportswear Market encompasses the production and distribution of athletic apparel infused with reflective materials. These materials enhance visibility during low-light conditions, ensuring safety for individuals engaging in physical activities at night or early morning. The market comprises various types of reflective sportswear, including jackets, pants, shoes, and accessories.

    The demand for reflective sportswear is driven by increasing health consciousness, growing popularity of night-time sports, and safety concerns. Additionally, technological advancements in reflective materials have led to innovations in design and functionality, further fueling market growth. The market caters to diverse demographics, including professional athletes, fitness enthusiasts, and casual consumers.

    Table of Contents:

    1 Executive Summary
    2 Market Landscape
    3 Market Sizing
    4 Historic Market Size
    5 Five Forces Analysis
    6 Market Segmentation

    • Product
    • Distribution Channel
    • Geography
      • North America
      • APAC
      • Europe
      • South America
      • Middle East And Africa

    7 Customer Landscape
    8 Geographic Landscape
    9 Drivers, Challenges, and Trends
    10 Company Landscape
    11 Company Analysis
    12 Appendix

    About Technavio

    Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

    With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

    Contacts

    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: [email protected]
    Website: www.technavio.com/

    SOURCE Technavio

    Originally published at https://www.prnewswire.com/news-releases/reflective-sportswear-market-size-is-set-to-grow-by-usd-385-2-million-from-2024-2028–improved-marketing-strategies-by-key-competitors-to-boost-the-market-growth-technavio-302161802.html
    Some images courtesy of https://pixabay.com

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