Rihanna Is Putting Her Luxury Fashion Label, Fenty, On Pause

Yet another blow to fashion enthusiasts around the world, the latest news about Fenty goes to show just how far the fashion world has been impacted by the global pandemic. 

With the launch of the label just a few years ago, Rihanna made history by becoming the first woman to create an original brand under the world’s largest luxury conglomerate, LVMH. With the drop of a footwear collaboration with Amina Muaddi announced only in November 2020, the industry newcomer’s shuttering came as a surprise to many. But for those who follow the industry and the fashion mogul closely, they may have seen it coming—especially since Rihanna has a lot planned for the coming year with her existing businesses in lingerie, beauty and skincare as well as her upcoming Caribbean cookbook. 

Related: How Rihanna Bends The Celebrity-Designer Relationship Rules As A Fashion Icon

Interestingly, the recent announcement about Fenty brings truth to recent predictions that the fashion industry will recover from the pandemic much slower than the beauty industry because the latter is able to innovate more quickly. Indeed, Rihanna has managed to expand her beauty empire in 2020, including the widely successful rollout of Fenty Skin with a focus on genderless beauty in the campaign fronted by A$AP Rocky and Rihanna herself.

Just last week, she released an 2-in-1 eye-gel cream and concealer, #FlashNap, which has already garnered rave reviews. It would seem that despite Fenty’s futuristic eyewear and affinity for trend-setting, oversized silhouettes, the luxury fashion label struggled to keep up with the new normal of fashion trends appearing and disappearing at breakneck speeds. 

See also: The Most Anticipated Beauty Product Releases From Sephora In 2021

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