BeOne Sports, Mass St. Collective and University of Kansas activate the Collegiate NIL, Sports, and Racing world.

HOUSTON, TX, UNITED STATES, July 27, 2023/ — BeONE Sports – developers of a platform where accomplished athletes’ movements are digitized into a phone app with the goal of creating a training paradigm for athletes to learn – today announced the first-of-its-kind collaboration with Mass St. Collective and the University of Kansas to bring a Collegiate NIL NASCAR car to the upcoming NASCAR race on September 9 at Kansas Speedway. 

The collaboration also includes JD Motorsports, eleven (11) University of Kansas student-

athletes being featured on the race car, and Mass St. Collective – the KU NIL Collective

founded in 2021 to help Jayhawk student-athletes build their personal brand and benefit from

their name, image and likeness.

“Our goal at Mass St. Collective is to find new and unique instances where we can grow the

brand of our KU student-athletes in new and meaningful ways through name, image and

likeness.” says Dan Beckler, President of Mass St. Collective. “To partner with BeOne Sports

and have 11 Jayhawks on a NASCAR is something that has never been done before, and it’s

an exciting way to bring NIL and college athletes to the racing industry. Brand loyalty is the best

among NASCAR fans, and we hope this car only adds to that. What makes this even more

special is to debut the car in our home state at Kansas Speedway.”

Additionally, BeONE Sports is developing technology to level the racetrack. With the technology

available from BeONE Sports, JD Motorsports hopes to become more competitive with the

NASCAR Xfinity Series’ top teams and is exploring a variety of applications using comparative

training within the team.

“We believe athletes are everywhere, and we are very excited to bring new and interesting NIL

opportunities to student-athletes. The KU NIL NASCAR is a great example of collaboration and

driving innovation…literally,” says Scott Deans, BeONE Sports Founder and CEO.

BeONE Sports will be on location in Kansas from September 7th-9th. They will be kicking off

their collaboration with athletes from the Kansas Chiefs on September 7th, working with

University of Kansas athletes on campus on September 8th, and at the NASCAR race on

September 9th. For more information, visit

About BeONE Sports


BeONE Sports has developed cutting-edge, sports training technology based on body

mechanics within any sport. They’ve invented “Comparative Training,” where

accomplished athletes’ movements are digitized into the technology, creating a catalog of

learning potential. Using their patent-pending AI on a mobile device, young athletes

around the world can train with their heroes! Athletes, coaches and parents receive

immediate feedback on technique and body-position improvements, and BeONE Sports is

revolutionizing the use of NIL where athletes and coaches earn income while training the

next generation. For more information, visit

About Mass St. Collective

Mass St. Collective is the name, image and likeness organization serving all student-athletes at

the University of Kansas. Utilizing gifts from donors, Mass St. coordinates opportunities for

student-athletes to use their NIL in various ways like marketing opportunities with businesses

and charitable organizations that align with their values and interests. Our mission is to create

generational change for these student-athletes, all while helping them build a brand during their

time at arguably the most recognizable collegiate athletics program in the country. For more

information, visit

Jessica Fonseca
Pink Shark Pr
[email protected]
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