iQuanti: Not all marketing methods are created equal. As a small business owner, you want to ensure that the strategies you're using will give you results — and offer a good return on your investment. That's where influencer marketing comes in.
You may have heard of influencer marketing before. It's a form of marketing that allows a company to team up with a social media influencer — someone who has a large or niche following on social media. While you may have just assumed that this form of marketing is for the big brands — Nespresso, Coke, and Levi's — the truth is that it's a great marketing strategy for smaller businesses as well. The great news is that you don't need unlimited resources or a huge marketing budget to get started with influencer marketing. Even small businesses can benefit from a carefully crafted influencer marketing campaign. If you'd like to get the word out about your products or services, influencer marketing can help greatly.
Here's a look at six benefits that influencer marketing can offer small business owners today.
What Are the Benefits of Influencer Marketing?
1. It allows you to reach a niche audience
Most businesses have a specific target audience that they're trying to reach. Influencers have already built up a strong relationship with their followers and by teaming up with them, you'll be able to reach your intended audience far more easily than if you were building your audience from scratch.
Pro tip: Make sure you get the right influencer to begin with. For the best results, find someone who shares a target audience with you.
2. It gives you an excellent return on your ad spend
Influencer marketing can be more cost-effective than other marketing strategies such as traditional advertising or pay-per-click (PPC) campaigns. In fact, according to information from the Digital Marketing Institute, businesses earn on average $5.78 for every $1 they spend on influencer marketing campaigns, compared to Google's estimated $2 ROI for every $1 spent on PPC. Returns like that make influencer marketing a tactic to consider, even if you're working with a tight budget.
Pro tip: There's a lot that you can do to keep costs down when running marketing campaigns. One strategy is to try to use a business credit card to pay for your marketing or advertising campaigns. Why use a business credit card vs. a personal one? Often, a carefully chosen business credit card will offer specific rewards and perks that can help a business to reduce costs — and with a business card, introductory bonuses are typically higher as well.
3. It's a great way to increase brand awareness
Influencer marketing can be a great way to increase brand awareness for your company, something that's especially important if your brand is unknown. By partnering with influencers who already have an engaged following, you can increase the reach of your marketing campaign and boost your company's publicity.
Pro tip: Look to partner with an influencer who has a high engagement rate among their followers. Often, you'll find that influencers with a slightly lower follower count tend to have higher engagement rates.
4. It's an easy way to boost your website traffic
A successful influencer marketing campaign will almost certainly boost your website's traffic. Just make sure you outline your campaign goals clearly to your influencer, so they know exactly what you'd like to get out of the campaign.
Pro tip: Get ready for those visitors. Don't just send people to a generic homepage. For best results, make sure you have a dedicated landing page built for each campaign to boost your conversion rates.
5. It allows you to generate leads and increase sales — fast
When influencers share content about your business with their audience, you're likely to see an influx in traffic to your website. If you've chosen your influencer wisely, and they have the same target audience as you, some of that traffic will almost certainly translate into sales.
When influencers endorse your products or services, their followers are more likely to trust what you have to offer. In fact, 49% of consumers depend on influencer recommendations when making a buying decision, according to the Digital Marketing Institute. The more your business can get its message in front of an influencer's audience, the greater the chance of those marketing efforts paying off.
Pro tip: Make sure your landing page is structured in a way to close sales. Each section should be helpful, relevant, engaging, and close with a clear call to action at the end.
6. It will help to build a relationship with your customers
Last but certainly not least, influencer marketing can help you build stronger relationships with your customers. That's because influencers develop trust with their followers that can extend to your business. When a well-known and trusted influencer mentions how much they like your products or services, their followers will naturally want to learn more.
Pro tip: A one-time influencer campaign is a great first step, but an ongoing strategy is best. Influencer marketing can lead to long-term relationships between businesses and influencers, resulting in continued exposure for your company.
The bottom line
When done right, influencer marketing can help your business to boost its online presence, draw in new traffic, and even close more sales. Most importantly, it can give you access to a wider and often more engaged audience, one that's ready and willing to buy. At the end of the day, it can also help you to save money on marketing costs, all of which translate to greater potential profits for your company — making it one strategy that's worth exploring for your small business.
Source article: https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you
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Keyonda Goosby
Public Relations Specialist
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Carolina Darbelles
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Original Source: 6 Ways Influencer Marketing Can Boost Your Business' Digital Presence
