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Santa Skis for Charity at Banff Sunshine Village Christmas Day
Santa Shreds for a Good Cause
In 2019, hundreds of Santas flocked to the slopes of Banff Sunshine to raise money for a good cause. This year, the resort is hoping to raise $10,000 for The Alberta Children's Hospital Foundation.
Get in the festive spirit by giving back. On Dec. 25 (Christmas Day), 2022, dress up as your favorite Christmas character and join us on the slopes of Banff Sunshine Village to carve up Canada's Best Snow for only $75.
This Christmas, when you dress up as Santa, Mrs. Claus, an Elf, a Reindeer, the Grinch or other beloved Christmas character, you'll ski or ride for just $75. All proceeds from the charity ski event will go to support The Alberta Children's Hospital Foundation.
"Christmas is a time to enjoy family and friends while reflecting on what you have to be grateful for (like fresh mountain air and good health); just as it's a time to give back to those in our community who could use a kind hand. With rising hospital demand for pediatric care, this Christmas, giving back to our community by raising funds for the Alberta Children's Hospital just makes sense," says Kendra Scurfield, Director of Brand and Communications for Banff Sunshine Village.
Located in the heart of Banff, Banff Sunshine Village is hoping to welcome over 100 festively dressed Christmas characters for a day of holiday cheer on the Canadian Rocky Mountain slopes.
"As winter sets in, our hearts are warmed by the compassion and generosity of our community and all the amazing ways they raise funds for the kids and families, like Banff Sunshine's Santa Skis for Charity. From The Alberta Children's Hospital, thank you," says Liz Ballendine, Vice President, Alberta Children's Hospital Foundation.
Banff Sunshine's Santa Skis for Charity is an all-ages event. Anyone dressed in Christmas theme can ski for $75 in support of The Alberta Children's Hospital.
"Back in 2019, our Santa Skis for Charity event brought over 200 jolly-dressed skiers and riders out for a Christmas ski. This year, our ambitious goal is to raise $10,000 for The Alberta Children's Hospital Foundation," says Scurfield.
Not able to visit Banff Sunshine on Christmas Day, but still want to donate? Click here.
Alberta's Children's Hospital Foundation funds crucial programs, technology and expertise so that every child can benefit from world-class care. The Alberta Children's Hospital Foundation proudly serves Child Health & Wellness Research at the University of Calgary to help invest in innovative science for new therapies and cures for a healthier tomorrow. With the support of our generous community, we can help every baby, child and teenager live to their fullest potential.
Banff Sunshine Village is the premier ski and snowboard destination in the Canadian Rockies. The resort is known for its all-natural snow, its stunning alpine vistas, and its long season, spanning from early November to late May. With a seven-month-long ski season, Banff Sunshine Village is home to Canada's Best Snow.
For more information about Skiing for Charity, contact Kendra Scurfield at [email protected] or call 403-830-7946.
Contact Information:
Kendra Scurfield
Director of Brand and Communications
[email protected]
Press Release Service by Newswire.com
Original Source: Santa Skis for Charity at Banff Sunshine Village Christmas Day
Bidtellect Speaks at Adweek Nextech Conference, Covers The Future of Green in Advertising
Bidtellect, a leading demand-side platform and advertising technology company, announces its successful sponsorship and speaker session at Adweek Nextech Conference, held from Dec. 6 to 7 in New York, New York. Bidtellect's senior leadership team was in attendance, and its VP of Product, Arthur Hainline, took the stage alongside the founder and president of Jounce Media, Chris Kane, to break down the future of sustainability in advertising and how companies can manage their own carbon footprint.
The team spoke on the lack of transparency in the programmatic supply path. Specifically, how the redundancy of supply chains causes supply and carbon inefficiencies. There are three ways in which buyers and sellers have redundant supply chains: auction duplication, multi-integrations, and reselling or rebroadcasting. On average, resold supply chains account for 40% of display auctions and 58% of video auctions, according to Jounce Media.
These same three causes of redundant supply chains (auction duplication, multi-integrations, and reselling) are the major contributors to supply path emissions. They take up extra energy, extra compute time, and release excess carbon emissions. This includes the scope 1, 2, and 3 emissions data of each party involved per impression.
According to Sharethrough, Scope 3 emissions account for over 90% of an organization's CO2 waste, and 60% of people were unaware that browsing the internet generates carbon emissions. The newest tools to the market will be able to track the carbon cost of a company's media, offering a new level of transparency into the impact of its dollars and advertising.
The pair spoke on new tools and methods for advertisers to begin to reduce their carbon waste. Bidtellect recently teamed up with Scope3 to track total carbon emissions directly in their DSP, so that users can take action to reduce waste immediately. Users can alter the pacing rate to participate in fewer auctions artificially, optimize towards supply tiers, block domains with high emissions, as well as target sellers.json. Together, advertisers can ultimately begin to reduce carbon waste and initiate a shift to a more efficient supply path for all.
Kane founded Jounce Media in 2015 and was previously Chief of Staff to the CEO and CFO at AOL. Before AOL, he managed a portfolio of enterprise accounts at Turn, a pioneer in demand-side platforms (DSP), enabling wider reach and ad buying. He started his career as a management consultant at Oliver Wyman, focusing on the converging media and technology sectors.
Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world's most prominent marketers, media companies and advertising technology platforms to enable high-efficiency programmatic trades. They specialize in supply path optimization education, research, and data.
Arthur Hainline is the Vice President of Product at Bidtellect, overseeing Bidtellect's product team, product enhancements and technology. Hainline has been with Bidtellect since 2015 and is an integral part of the team's competitive technology advancements, bringing greater bidding efficiencies and performance wins for advertising clients.
To watch the session and gain access to more information, click here.
About Bidtellect
Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and quality programmatic. With roots in native, we built our platform on context-driven technology and optimization down to the placement level, ensuring readiness for the cookieless future while achieving performance goals, now across ad formats and video.
Contact Information:
Madeleine Moench
[email protected]
Press Release Service by Newswire.com
Original Source: Bidtellect Speaks at Adweek Nextech Conference, Covers The Future of Green in Advertising