Bidtellect Speaks at Adweek Nextech Conference, Covers The Future of Green in Advertising
Bidtellect, a leading demand-side platform and advertising technology company, announces its successful sponsorship and speaker session at Adweek Nextech Conference, held from Dec. 6 to 7 in New York, New York. Bidtellect's senior leadership team was in attendance, and its VP of Product, Arthur Hainline, took the stage alongside the founder and president of Jounce Media, Chris Kane, to break down the future of sustainability in advertising and how companies can manage their own carbon footprint.
The team spoke on the lack of transparency in the programmatic supply path. Specifically, how the redundancy of supply chains causes supply and carbon inefficiencies. There are three ways in which buyers and sellers have redundant supply chains: auction duplication, multi-integrations, and reselling or rebroadcasting. On average, resold supply chains account for 40% of display auctions and 58% of video auctions, according to Jounce Media.
These same three causes of redundant supply chains (auction duplication, multi-integrations, and reselling) are the major contributors to supply path emissions. They take up extra energy, extra compute time, and release excess carbon emissions. This includes the scope 1, 2, and 3 emissions data of each party involved per impression.
According to Sharethrough, Scope 3 emissions account for over 90% of an organization's CO2 waste, and 60% of people were unaware that browsing the internet generates carbon emissions. The newest tools to the market will be able to track the carbon cost of a company's media, offering a new level of transparency into the impact of its dollars and advertising.
The pair spoke on new tools and methods for advertisers to begin to reduce their carbon waste. Bidtellect recently teamed up with Scope3 to track total carbon emissions directly in their DSP, so that users can take action to reduce waste immediately. Users can alter the pacing rate to participate in fewer auctions artificially, optimize towards supply tiers, block domains with high emissions, as well as target sellers.json. Together, advertisers can ultimately begin to reduce carbon waste and initiate a shift to a more efficient supply path for all.
Kane founded Jounce Media in 2015 and was previously Chief of Staff to the CEO and CFO at AOL. Before AOL, he managed a portfolio of enterprise accounts at Turn, a pioneer in demand-side platforms (DSP), enabling wider reach and ad buying. He started his career as a management consultant at Oliver Wyman, focusing on the converging media and technology sectors.
Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world's most prominent marketers, media companies and advertising technology platforms to enable high-efficiency programmatic trades. They specialize in supply path optimization education, research, and data.
Arthur Hainline is the Vice President of Product at Bidtellect, overseeing Bidtellect's product team, product enhancements and technology. Hainline has been with Bidtellect since 2015 and is an integral part of the team's competitive technology advancements, bringing greater bidding efficiencies and performance wins for advertising clients.
To watch the session and gain access to more information, click here.
About Bidtellect
Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and quality programmatic. With roots in native, we built our platform on context-driven technology and optimization down to the placement level, ensuring readiness for the cookieless future while achieving performance goals, now across ad formats and video.
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Madeleine Moench
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Press Release Service by Newswire.com
Original Source: Bidtellect Speaks at Adweek Nextech Conference, Covers The Future of Green in Advertising
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Fragrance Creators Association Statement on Inclusion of the ‘Modernization of Cosmetics Regulations Act’ in...
Bottle of perfume with Fragrance Creators logo on it
Statement by Farah K. Ahmed, President & CEO, Fragrance Creators Association (Fragrance Creators), on the inclusion of long-awaited updates to federal cosmetics law in the FY2023 omnibus appropriations bill released earlier this morning:
"Fragrance Creators applauds the inclusion of the "Modernization of Cosmetics Regulations Act" in the FY2023 omnibus appropriations bill, and we urge Congress to approve it this week. This will create a modern cosmetics regulatory framework—including for fragrances in cosmetics products—designed to advance sound science, safety, innovation, and consumer confidence. We thank Senators Murray, Burr, Collins and Feinstein and Representatives Pallone and McMorris Rodgers and their tireless staffs for championing this legislation. While we are pleased that cosmetics regulations are now coming in-line with the needs of the 21st century, we remain concerned that future individual state actions could negatively impact competition, limit innovation, and cause consumer confusion. Fragrance Creators looks forward to engaging with the Food and Drug Administration to ensure a strong federal role and proper implementation of the cosmetics modernization provisions as related to fragrance."
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Fragrance Creators Association is the trade association representing the majority of fragrance manufacturing in North America. We also represent fragrance-related interests along the value chain. Fragrance Creators' 60+ member companies are diverse, including large-, medium-, and small-sized companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. We are an active participant in IFRA and have a designated representative on the IFRA Board to help ensure the association's membership is represented in global discussions and the North American perspective is considered in global fragrance positions and policies. Fragrance Creators also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance—www.fragranceconservatory.com. Learn more about Fragrance Creators at fragrancecreators.org—for people, perfume, and the planet.
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Katie Cross
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Press Release Service by Newswire.com
Original Source: Fragrance Creators Association Statement on Inclusion of the 'Modernization of Cosmetics Regulations Act' in the FY2023 Consolidated Appropriations Act
KlimaDAO Launches Advanced Selective Retirement for Carbon Credits
SAN FRANCISCO - December 20, 2022 - (Newswire.com)
KlimaDAO, the leading provider of digital carbon credits, has today announced the launch of its advanced retirement tool for carbon offsetting. The tool gives users the option to selectively filter, choose and retire carbon credits from over 20 million tonnes of available digital carbon credits.
The tool is now available on KlimaDAO's app, and it allows users to specify their preferred carbon credit criteria against hundreds of unique carbon projects from across the globe. Users have the option to select credit by "technology type", "region" and "vintage" (i.e. the year the credit was created) to quickly filter available options and inform their selection.
In a market that is typically challenging to navigate due to poor market accessibility and limited market data, the tool gives users the ability to easily access the available options for digital carbon credits based on their priorities in just a few clicks.
Given the permissionless nature of the KlimaDAO ecosystem, the tool enables third parties to quickly meet their own needs, or those of their clients, without having to wait for suppliers to respond to requests.
Sy Zygy, Product Lead at KlimaDAO, said, "The advanced selective retirement feature offers our users the ability to quickly filter carbon projects according to their offsetting requirements within minutes, without needing to undertake extensive desk-based research or waiting for suppliers to fulfill their needs, which can take weeks. By giving users optionality over KlimaDAO's entire carbon credit supply, we can enable the market to function more efficiently for the benefit of all stakeholders."
KlimaDAO will hold the ON SET Webinar series beginning in February 2023; the series will provide an introduction to the digital carbon market and provide product demonstrations for stakeholders interested in using digital carbon tools. Follow this link to sign-up for the Webinar.
About KlimaDAO
KlimaDAO's mission is to accelerate the delivery of climate finance globally by building the transparent, neutral, and public infrastructure needed to scale the Digital Carbon Market. KlimaDAO provides tools, products and services to make accessing this market easy for all users. Contact us by filling out this form.
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Alex Taylor
Press
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Original Source: KlimaDAO Launches Advanced Selective Retirement for Carbon Credits
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