6 Ways Influencer Marketing Can Boost Your Business’ Digital Presence
iQuanti: Not all marketing methods are created equal. As a small business owner, you want to ensure that the strategies you're using will give you results — and offer a good return on your investment. That's where influencer marketing comes in.
You may have heard of influencer marketing before. It's a form of marketing that allows a company to team up with a social media influencer — someone who has a large or niche following on social media. While you may have just assumed that this form of marketing is for the big brands — Nespresso, Coke, and Levi's — the truth is that it's a great marketing strategy for smaller businesses as well. The great news is that you don't need unlimited resources or a huge marketing budget to get started with influencer marketing. Even small businesses can benefit from a carefully crafted influencer marketing campaign. If you'd like to get the word out about your products or services, influencer marketing can help greatly.
Here's a look at six benefits that influencer marketing can offer small business owners today.
What Are the Benefits of Influencer Marketing?
1. It allows you to reach a niche audience
Most businesses have a specific target audience that they're trying to reach. Influencers have already built up a strong relationship with their followers and by teaming up with them, you'll be able to reach your intended audience far more easily than if you were building your audience from scratch.
Pro tip: Make sure you get the right influencer to begin with. For the best results, find someone who shares a target audience with you.
2. It gives you an excellent return on your ad spend
Influencer marketing can be more cost-effective than other marketing strategies such as traditional advertising or pay-per-click (PPC) campaigns. In fact, according to information from the Digital Marketing Institute, businesses earn on average $5.78 for every $1 they spend on influencer marketing campaigns, compared to Google's estimated $2 ROI for every $1 spent on PPC. Returns like that make influencer marketing a tactic to consider, even if you're working with a tight budget.
Pro tip: There's a lot that you can do to keep costs down when running marketing campaigns. One strategy is to try to use a business credit card to pay for your marketing or advertising campaigns. Why use a business credit card vs. a personal one? Often, a carefully chosen business credit card will offer specific rewards and perks that can help a business to reduce costs — and with a business card, introductory bonuses are typically higher as well.
3. It's a great way to increase brand awareness
Influencer marketing can be a great way to increase brand awareness for your company, something that's especially important if your brand is unknown. By partnering with influencers who already have an engaged following, you can increase the reach of your marketing campaign and boost your company's publicity.
Pro tip: Look to partner with an influencer who has a high engagement rate among their followers. Often, you'll find that influencers with a slightly lower follower count tend to have higher engagement rates.
4. It's an easy way to boost your website traffic
A successful influencer marketing campaign will almost certainly boost your website's traffic. Just make sure you outline your campaign goals clearly to your influencer, so they know exactly what you'd like to get out of the campaign.
Pro tip: Get ready for those visitors. Don't just send people to a generic homepage. For best results, make sure you have a dedicated landing page built for each campaign to boost your conversion rates.
5. It allows you to generate leads and increase sales — fast
When influencers share content about your business with their audience, you're likely to see an influx in traffic to your website. If you've chosen your influencer wisely, and they have the same target audience as you, some of that traffic will almost certainly translate into sales.
When influencers endorse your products or services, their followers are more likely to trust what you have to offer. In fact, 49% of consumers depend on influencer recommendations when making a buying decision, according to the Digital Marketing Institute. The more your business can get its message in front of an influencer's audience, the greater the chance of those marketing efforts paying off.
Pro tip: Make sure your landing page is structured in a way to close sales. Each section should be helpful, relevant, engaging, and close with a clear call to action at the end.
6. It will help to build a relationship with your customers
Last but certainly not least, influencer marketing can help you build stronger relationships with your customers. That's because influencers develop trust with their followers that can extend to your business. When a well-known and trusted influencer mentions how much they like your products or services, their followers will naturally want to learn more.
Pro tip: A one-time influencer campaign is a great first step, but an ongoing strategy is best. Influencer marketing can lead to long-term relationships between businesses and influencers, resulting in continued exposure for your company.
The bottom line
When done right, influencer marketing can help your business to boost its online presence, draw in new traffic, and even close more sales. Most importantly, it can give you access to a wider and often more engaged audience, one that's ready and willing to buy. At the end of the day, it can also help you to save money on marketing costs, all of which translate to greater potential profits for your company — making it one strategy that's worth exploring for your small business.
Source article: https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you
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Original Source: 6 Ways Influencer Marketing Can Boost Your Business' Digital Presence
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Techwave Announces ‘STEPtember,’ an Awareness Campaign to Support Cerebral Palsy Alliance Research Foundation
Techwave, a leading global IT and engineering solutions provider, shares its latest fundraising initiative, the "STEPtember, Health & Fitness Challenge." The campaign is being launched in collaboration with the Cerebral Palsy Alliance Research Foundation to raise awareness and funds for families affected by cerebral palsy. The funds raised by the STEPtember challenge will be used by the best CPARF researchers to prevent, treat, and cure cerebral palsy.
Cerebral palsy is a physical disability caused by damage to the developing brain during pregnancy, birth, or shortly after birth, which affects a person's posture and movement throughout their life. Techwave's "STEPtember" challenge is the key initiative to raise awareness about cerebral palsy among employees and entice them to lead a healthy lifestyle. Signing up for STEPtember and committing to 10,000 steps per day is the initial step. Tracking the steps with a digital pedometer or an app would follow. A total of 10,000 steps were taken every day during the "STEPtember" challenge by the employees for 28 consecutive days. By participating in this, we raised more than $2,000 and took more than 10 million steps for the CPARF cause.
"STEPtember is a virtual fundraising initiative to encourage fitness and healthy living among employees. The opportunity to fundraise for the Cerebral Palsy Alliance Research Foundation is inspiring to us, and we are proud to be able to make a real difference in the lives of families living with cerebral palsy. This initiative will be rolled out all year long, globally, and we hope it will lead society to better understand cerebral palsy and those affected by it so that we can make a lasting difference for people with the condition," said Mr. Raj Gummadapu, CEO, Techwave.
About Techwave:
Techwave is a leading global Information Technology and Engineering services and solutions company revolutionizing digital transformations. They believe in enabling clients to maximize their potential and achieve a greater market with a wide array of technology services, including, but not limited to, Enterprise Resource Planning, Application Development, Analytics, Digital, and the Internet of Things (IoT).
Founded in 2004, and headquartered in Houston, TX, USA, Techwave has a team of experts, leveraging Digital Transformation, Enterprise Application, and Engineering Services expertise, in 11 countries.
Visit us at https://techwave.net/.
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Original Source: Techwave Announces 'STEPtember,' an Awareness Campaign to Support Cerebral Palsy Alliance Research Foundation
St. Jude’s Ranch for Children to Break Ground on First-of-Its-Kind Healing Center With...
St. Jude's Ranch for Children, a community of healing and hope, with the help of its construction team — Grand Canyon Development Partners, EV&A Architects, Taney Engineering, and The Whiting-Turner Contracting Company — will break ground on its Healing Center on Oct. 25, 2022, for children who are victims of sex trafficking.
Unlike any other nationwide, this first-of-its-kind center will build on the 56-year legacy of the charity by providing safe therapeutic homes and a specialized nurturing recovery program for children who have been forced or manipulated into having sex for money. The Healing Center is unique — from its ground-up residences, holistic treatment options, survivor advocates, trauma-sensitive design, and on-site public school dedicated specifically to this population.
"Child sex trafficking has devastating consequences for its victims, including long-lasting physical and psychological trauma, disease, and even death," said St. Jude's Ranch for Children Chief Executive Officer Dr. Christina Vela. "Through the creation of the Healing Center on our flagship campus in Boulder City, Nevada, we will be able to address every facet of the recovery process while providing a safe space in which they can heal."
St. Jude's Ranch for Children's Healing Center will sit on 10 acres of land, with a series of individual therapeutic homes that will mimic a neighborhood with walking paths and landscaping designed to foster a sense of safety. Therapy offices and outside areas will encourage transformation through connection to nature while a multi-purpose building will include an on-site school, meeting space, library, computer lab, and a yoga and meditation room.
The Healing Center masterplan design and construction costs are estimated at $25 million. The charity has received donations and pledges from Clark County, Caesars Entertainment, MGM Resorts, The Cosmopolitan, Aristocrat Gaming, Nevada Elks, Justice Miriam Shearing, and additional individual donors. With more than half of the funds raised, the charity is continuing to pursue funding and encourages donations to help these young victims. Clark County School District has also approved $5 million to build the school on the Healing Center campus.
Construction is expected to be completed by Spring of 2024 and the center is expected to be open for residents by Summer 2024.
ABOUT ST. JUDE'S RANCH FOR CHILDREN
For more than 56 years, St. Jude's Ranch for Children has been a community of healing and hope. The 501(c)(3) non-profit organization helps young people, ages 0-25, who have been abused, neglected, homeless and/or exploited, by providing safety, stability, and healing in a caring environment. For more information, visit stjudesranch.org or get social @StJudesRanch for Facebook and Twitter or stjudesranchforchildren on Instagram.
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Paige Candee
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Original Source: St. Jude's Ranch for Children to Break Ground on First-of-Its-Kind Healing Center With Homes for Children Who Are Victims of Sex Trafficking
