Beauty Gadgets

Grand Opening Party & Pink Ribbon Ceremony scheduled for Nov. 5, 2022, from 3pm to 7pm. JACKSONVILLE, Fla. - ...

These salon suites are perfect for any hair stylist, makeup artist, or esthetician looking for a prime location to start their business. ...

The Association Continues to Elevate its Board Membership with the Addition of High-Level Industry Experts Catherine Remy of LANXESS and Bertrand Lemont of OnScent ...

Bringing plastic-free hair and body care products to all Sprouts locations across the US Sprouts + BRIXY BRIXY bars at Sprouts Farmers Market ...

The companies have forged an exclusive partnership to provide free access to natural, sustainable, effective period products and reach consumers through interactive advertising content at SOS' 100+ locations.

BOSTON - October 25, 2022 - (Newswire.com)

SOS, the Boston-based company that is redefining wellness on the go through a fast-growing network of smart vending machines, is announcing its exclusive product partnership with Rael, the 360 holistic feminine and beauty company focused on clean period care, intimate care, and skincare. 

Together, the female-founded and -led brands are committing to give away 200,000 tampons and pads at all of SOS' 100+ machines throughout the next year in an effort to increase access to essential personal care products in high-traffic public locations where people need them most. The partnership is backed by a six-figure investment from Rael and is the largest direct brand investment to date for SOS.

"Every woman has experienced a moment when she needed a tampon and one was nowhere to be found, a frustrating feeling only exacerbated when in a public space like a sporting arena or office building," said Susanna Twarog, co-founder and co-CEO of SOS. "We believe that all people deserve access to period care products wherever, whenever, and our partnership with Rael helps us bring that mission to fruition as we make their organic, effective pads and tampons available for free in all of our machines."

Easily recognizable by their curvy shape and sleek video touch screen, SOS machines offer a range of exceptional just-in-time personal care and wellness products to meet a variety of needs. Completely cardless and contactless for consumers, SOS machines also deliver targeted, interactive advertising and educational content when not in use. This digital component is a unique aspect of SOS machines and enables highly targeted brand-building and customer acquisition programs that help brands stand out in an increasingly competitive marketplace. As part of the partnership, Rael will have access to personalized marketing campaigns and valuable data capture information at all SOS locations. 

"In today's competitive marketing landscape, it has become harder than ever for brands to cut through the noise and capture consumer attention," said Robina Verbeek, co-founder and co-CEO of SOS. "SOS machines provide a unique opportunity for brands to meet consumers exactly where they are in their moment of need and offer an immediate solution with a top-quality product. That is the type of impact that resonates with consumers and generates brand loyalty. Pair that with our first-party data capture capabilities, and brands have valuable insight to build a loyal customer base." 

"We are excited to launch this initiative with SOS to promote equitable access to feminine care products. Our mission has never been clearer, and through this partnership, we look forward to giving more people access to healthy, organic options in women's wellness and hygiene," said Sorah Park, Chief Marketing Officer of Rael. "We know there can be a real financial burden when accessing feminine hygiene products, especially organic, and Rael is committed to providing greater ease for those in need of clean, safe, and effective solutions through the high-traffic access points in urban cities where SOS machines featuring Rael can be found."

Launched in 2020 by Susanna Twarog and Robina Verbeek, SOS has grown its footprint to include prominent placement at high-traffic areas including New York City's iconic Rockefeller Center, top sporting venues like Fenway Park, FLA Live Arena and TIAA Bank Field, in addition to a variety of public spaces around Boston, including Boston Children's Hospital, District Hall, Prudential Center, South Station, and more. 

For more information, visit www.worldofsos.com. 

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About SOS

SOS is transforming wellness on the go through a network of smart vending machines that deliver just-in-time necessities where and when you need them most. Each machine offers modern, premium health and wellness products from brands such as Rael, Megababe, First Aid Beauty, Drybar, and more. The company's design-first hardware features a large, engaging touchscreen and serves as a visually rich advertising and marketing platform. SOS currently has more than 100 locations spread across Massachusetts, Florida and New York. 

About Rael

Rael is made by women for all people who bleed. Founded by three Korean American women in Los Angeles, including CEO Yanghee Paik in 2017, Rael empowers women to make healthier choices for their bodies through its safe and high-performance personal care products accessible to women around the world. Thoughtfully designed with natural and sustainable materials, Rael's products are manufactured with cutting-edge South Korean manufacturing technology to deliver the latest innovations in feminine and skin care, providing a 360° holistic solution for the modern woman. Rael products can be found at getrael.com, as well as major retailers including Amazon, Target, Walmart, CVS, and Walgreens. Rael is backed by Unilever Ventures, BAM Ventures, PGVC, Softbank Ventures Asia, and Atinum Partners among others.

Contact Information:
Amy Tatnall
[email protected]


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Original Source: Female-Founded Personal Care Disruptors SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads

Newsweek magazine has teamed up with Statista to conduct the research. The most promising online shops were selected based on their growth potential and future prospects. MAXAROMA.com was ranked #1 ...

Formulated with a blend of shea butter, olive oil and bacuri seed butter, Shea Pomade is designed specifically for curly and coily textures and provides hydration, shine and styling benefits.

LOS ANGELES - October 18, 2022 - (Newswire.com)

Baxter of California, the heritage men's grooming brand with flagship barber shop in Los Angeles, launches the limited-edition Shea Pomade, a moisturizing and conditioning hair and scalp balm that provides light hold and a high-shine finish. Shea Pomade is a shea butter-infused hair product formulated for curly, coily, thick and coarse hair textures. 

Launching just in time for the 2022 holiday season, Shea Pomade styles and moisturizes with a combination of natural ingredients that nourish the hair and scalp for brilliance and shine. The pomade provides light styling, and the moisture-rich balm provides frizz-free coil and curl definition while highlighting natural wave patterns.

"We are so excited for consumers to try Shea Pomade," says Jose Figueroa, Associate Brand Manager of Baxter of California. "We recognized that there was a gap in our pomade collection, specifically for curly and coily hair, so we're proud to introduce a product formulated specifically for textured hair."

"It's important to us as a brand to ensure we're addressing the hair care needs of all consumers," Figueroa added. "We tested products for curly and coily hair with industry professionals for over a year, including a test run at Cosmoprof, because it's important that our products are of good quality and are very effective. With Shea Pomade, our portfolio of hair styling and care products is extended by meeting the needs for textured hair consumers."

Shea Pomade is rich in natural ingredients, and its combination of butters not only help to style the hair but also promote the health of the hair and scalp. Key ingredients include:

• Shea Butter: seals each hair strand, locking in moisture and leaving hair soft, smooth and shiny
• Olive Oil: rich in antioxidants, this ingredient deeply penetrates hair strands and helps to promote scalp health
• Bacuri Seed Butter: helps to stimulate the production of collagen and elastin which promote hair elasticity and how well strands resist breakage

The Baxter of California Shea Pomade is now available for purchase at baxterofcalifornia.com, the Baxter Finley Barber & Shop in Los Angeles and fine retailers around the world.

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HIGH-RES IMAGES:

https://agencyguacamole.box.com/s/se2hfro3lf1jigyf05uwembzt7eghpdl 

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis: [email protected] //  310-878-2560

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ABOUT BAXTER OF CALIFORNIA:

Since 1965, Baxter of California has been a pioneer in understanding and meeting personal care needs. Our curated range of hair, skin, shave and body essentials and lifestyle products are all tried and tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are.

BaxterofCalifornia.com @BaxterofCa #LifeLivedTrue

Contact Information:
Alexa Lewis
PR and Influencer Manager
[email protected]
310-878-2560


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Original Source: Baxter of California Introduces Shea Pomade, a Rich, Moisturizing and Conditioning Hair and Scalp Balm for Textured Hair

The annual Susan G. Komen Race for the Cure provides vital fundraising for everyone, regardless of where they are in their breast cancer journey. G...

SAN FRANCISCO - October 18, 2022 - (Newswire.com)

The Campaign for Safe Cosmetics (CSC)'s new List of Top Non-Toxic Black-Owned Beauty Brands features entrepreneurs making safer beauty products for Black women, free of the toxic ingredients linked to breast cancer and health concerns that disproportionately impact Black women. This project brings health equity to the forefront by providing a database of clean beauty products to help Black women and girls live their healthiest lives and prevent breast cancer. CSC's Top Non-Toxic Black Beauty Brands 2022 >  CSC's Non-Toxic Black Beauty Product Database >  

Released during Breast Cancer Awareness Month, the Non-Toxic Black Beauty Project focuses specifically on supporting Black women's health because Black women face the highest breast cancer mortality rate of any racial or ethnic group in America. Beauty products marketed to Black women often contain the most toxic cosmetics ingredients, including chemicals linked to cancer. In fact, Black women who regularly dye their hair have a 60% increased risk of breast cancer, and those who use chemical hair straighteners are 30% more likely to develop the disease. By uplifting leading non-toxic Black-owned beauty brands and connecting Black women with products they can trust, CSC aims to combat toxic health disparities to help prevent breast cancer and other diseases. 

The 80 small and medium-sized businesses who made the list raise the bar for ingredient safety and lead the movement to address the injustice of Black beauty by selling products free of CSC's 241 "Do Not Use" Red List Chemicals of Concern in Cosmetics. CSC vetted all 700+ products included in the first-ever searchable database for safety and verified them to be free of harmful chemicals linked to health concerns like cancer, diabetes, early puberty, endometriosis, infertility, maternal health, pregnancy complications, and uterine fibroids. 

"We are thrilled to announce the launch of our searchable database of non-toxic Black beauty products," said Janet Nudelman, Director of the Campaign for Safe Cosmetics, a program of Breast Cancer Prevention Partners. "These leading Black entrepreneurs are making safer beauty products that won't harm the health of Black women and girls. We hope that more companies will follow their lead and grow the clean Black beauty industry by selling non-toxic beauty and personal care products that Black women can trust." 

As Black women purchase and use more beauty products per capita than any other demographic, spending more than $7.5 billion dollars on beauty products a year and nine times more on hair products than the average consumer, toxic exposure from beauty products is of particular concern. 

By eliminating toxic ingredients that negatively impact Black women, these companies have made a significant commitment to protecting their customers' health and well-being. They are also helping to reduce the disproportionate toxic burden that Black women face from unsafe chemicals in beauty and other consumer products they use, which can help prevent the development of chronic diseases like breast and ovarian cancer. 

The Non-Toxic Black Beauty Project is guided by an Advisory Committee made up of leading non-profit organizations and scientists working to improve Black women's health. This project represents the first comprehensive effort to generate a list of chemicals of concern in Black beauty products that should be avoided by consumers, cosmetic manufacturers, and retailers. 

For a list of scientific findings referenced in this release, visit: www.safecosmetics.org/black-beauty-project/. 

Contact Information:
Erika Wilhelm
Director of Marketing & Communications
[email protected]
+14155395005
Related Files
The CSC Non-Toxic Black Beauty Project Speaker List & Quotes.pdf
CSC Non-Toxic Black Beauty Fact Sheet 2022.pdf



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Original Source: Campaign for Safe Cosmetics Publishes First-Ever List of Top Non-Toxic Black-Owned Beauty Brands & Product Database

Director of the FDA Office of Cosmetics and Colors Speaks to the Association's Board

WASHINGTON - October 17, 2022 - (Newswire.com)

The Director of the Food and Drug Administration's (FDA) Office of Cosmetics and Colors Linda Katz, MD, MPH, told members of the Fragrance Creators Association Board of Directors that industry partnerships are key to cosmetic safety. 

"The Office of Cosmetics and Colors works to protect public health by overseeing the cosmetics program to help ensure the safety of cosmetic products being sold to consumers. We cannot accomplish this mission alone," said Dr. Katz. "I want to extend my thanks to Farah and Fragrance Creators' Board of Directors for the invitation to share my office's priorities and perspectives. I look forward to advancing our scientific and technical dialogue with the association and its diverse member companies on the safe use of fragrance in finished cosmetics products." 

"Having worked at FDA I understand the importance of establishing trust, building mutual understanding, and exchanging the best available science with industry," said Fragrance Creators President & CEO Farah K. Ahmed. "We thank Dr. Katz for her strong leadership at FDA's Office of Cosmetics and Colors and look forward to supporting the Office of Cosmetics and Colors' goal of assuring the safety of our nation's cosmetics." 

Leveraging the association's network of over 1,000 scientist and technical experts, and working with the Research Institute for Fragrance Materials, and allied trades such as the Personal Care Products Council and the Independent Beauty Association, Fragrance Creators continues to educate both the public and government officials about the science and safety of the fragrance value chain as well as the delight and well-being benefits fragrance products deliver every day. 

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Fragrance Creators Association is the trade association representing the majority of fragrance manufacturing in North America. We also represent fragrance-related interests along the value chain. Fragrance Creators' 60+ member companies are diverse, including large-, medium-, and small-sized companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. We are an active participant in IFRA and have a designated representative on the IFRA Board to help ensure the associations' membership is represented in global discussions and the North American perspective is considered in global fragrance positions and policies. Fragrance Creators also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance—www.fragranceconservatory.com. Learn more about Fragrance Creators at fragrancecreators.org—for people, perfume, and the planet.

Contact Information:
Malory Todd
[email protected]


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Original Source: Fragrance Creators Association Amplifies Ongoing Collaboration and Shared Commitment With the FDA to Advance State-of-the-Art Science