Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents
LOS ANGELES, January 23, 2023 (Newswire.com) - Following the success of the brand's signature scent, Pacific Cannabis, men's grooming and lifestyle brand Baxter of California announces the launch of Valley Mist and Canyon Incense, two new, California-inspired fragrances as part of its expanding collection of lifestyle products for men.
Baxter of California has bottled the essence and spirit of California to bring consumers two new fragrances inspired by some of the state's most beautiful landscapes. Since 1965, Baxter of California has created products that embody the Southern Californian lifestyle and effectively care for the body and hair. These new fragrances capture the landscapes and aromas that are synonymous with the state - Valley Mist, inspired by the state's vast orchards located in the low fertile grounds between mountains, and Canyon Incense, inspired by the fresh scents in the winding canyons across the state.
"We are so excited to share our new fragrances with the public," says Jose Figueroa, Associate Brand Manager of Baxter of California, "Pacific Cannabis has been such a staple scent for our consumers, and we're elated to connect with an even wider fragrance-loving audience with the addition of Valley Mist and Canyon Incense to our fragrance collection."
Valley Mist is a daytime scent inspired by the morning mist of the fertile grounds and orchards in Southern California's valleys. The fresh zest of the breeze contrasts with the sun-drenched sweetness of the fruit on the trees. The fragrance opens with bergamot, lemon and ocean mist. The fresh heart notes include fir needle, pine needles and jasmine leaf, and the fragrance finishes with base notes cypress tree, driftwood and sheer musk.
Canyon Incense is a nighttime scent inspired by the cooler, fresher air found in the twists and turns of the state's canyon landscapes. This leafy, woodsy scent blends into the spicy warmth of the fading sun. This scent opens with notes of bergamot, nutmeg and apple peel. Earthy heart notes include canyon rock, amber mist and tonka bean, and the scent is rounded out with a base of guaiac wood, red cedar and sandalwood.
Baxter of California's Valley Mist and Canyon Incense fragrances will be available in 3.4 fl. oz/100 mL bottles at baxterofcalifornia.com and retailers including Ulta, Macy's and Amazon.
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ABOUT BAXTER OF CALIFORNIA
Since 1965, Baxter of California has been a pioneer in understanding and meeting our personal care needs. Our curated range of hair, skin, shave, and body essentials and lifestyle products are all tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are.
EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis at [email protected].
HIGH-RES IMAGES: https://agencyguacamole.box.com/s/q7datf6pebztb9f7fwkba8a9gr64nhue
Contact Information:Alexa Lewis
PR & Influencer Manager
[email protected]
(310) 878-2560
Original Source: Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents
The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth...
COPENHAGEN, Denmark, January 19, 2023 (Newswire.com) - Founded by the 24 years old wellness, health & beauty futurist from Gen Z, Sophia Marc Nimb Lassen, ZO Communication was founded with the mission to help companies unlock growth opportunities in wellness, health & beauty, which Gen Z will represent.
During her master's in Luxury Brand Management, she witnessed how significantly her generation influences the future of wellness, health, and beauty. In contrast, companies need help to stay relevant in the industry. The lack of currently available insight led her to start ZO Communication.
ZO Communication is the first-ever Gen Z-led and -founded trend innovation agency led and run by Gen Z, located in Copenhagen, Denmark. ZO Communication help companies see tomorrow by understanding Gen Z.
Generation Z are the ultimate trendsetters, early adopters & innovators, with their habits influencing both younger & older generations. Generation Z's economic power is the fastest-growing worldwide, and this generation has been called the most disruptive generation ever.
To stay up-to-speed, ZO Communication investigates market shifts & trends that will emerge in health, beauty, and wellness due to Gen Z's rising economic power and uncover meaningful and profitable future business opportunities.
Being a Gen Z-led and -founded agency means that ZO Communication genuinely understands Gen Z's unique mindset and how this generation influences the future of wellness, health & beauty. The founder's mission is to have companies understand Gen Z's influential mindset and behavior directly from the next generation of consumers.
Being Gen Z led & founded means that ZO Communication deeply understands the mindset & shifts behind recent emerging Gen Z trends. The agency offer trends analysis services and innovation consulting that helps companies stay ahead of Gen Z beauty, wellness, and health trends.
ZO Communication has recently launched its Generation Z Redefining Beauty 2023 and Generation Z Redefining Wellness 2023 Trend Report, available on their website www.zocommunication.com.
Contact Information:Sophia Marc Nimb Lassen
Founder ZO Communication
[email protected]
+4520663006
Original Source: The First-Ever Gen Z Led and Founded Trend Innovation Agency Helping Companies Identify Growth Opportunities in Health, Wellness & Beauty
A Bright and Beautiful Story From the Natural Products Industry
Evolve Med Spa Awarded Four Local Girl Media Group ‘Best Of’ Awards
HOBOKEN, N.J. - January 18, 2023 - (Newswire.com)
Evolve Med Spa, a trusted destination for skin rejuvenation, body contouring and injectable treatments, announced today it has been named the winner of four "Best Of" awards from The Local Girl Media Group, the media company dedicated to all things fun and local and includes The Hoboken Girl, The Jersey City Girl and The Montclair Girl sites. Evolve Med Spa received the following community-voted and selected awards:
- Best Botox and Filler in Hoboken
- Best Botox and Filler in Jersey City
- Best Botox and Filler in Montclair
- Best Facial in Jersey City
"We are absolutely thrilled with this news," says Jennifer June, President of Evolve Med Spa. "These awards are special because they're granted solely based on nominations and votes from our community, so we're especially grateful to be recognized by our loyal clients across our locations."
The Local Girl is a female-founded and -led media and lifestyle brand that shares local fun in various cities around the country. Each year, The Local Girl asks community members to nominate their favorite local businesses in a range of categories. After a week of nominations, top-three finalists are announced in each category and readers are asked to vote on their favorite. Winners of the awards are then announced, with each business ultimately being named the "best" in each town, across categories.
Evolve Med Spa has sought to address the growing demand for high-quality aesthetic services since 2020. The "Best Botox and Filler" and the "Best Facial" awards highlight Evolve Med Spa's commitment to offering their clients the opportunity to look and feel their best, with high-quality and in-demand treatments, right in their own backyards.
"Our clients will always be our number one priority. We want every single person who comes through our doors to leave feeling like their best selves," says Dr. Osbert Fernandez, Medical Director of Evolve Med Spa. "So to win even one, let alone four, awards like this means so much to us. It is the highest praise we can receive because it is coming directly from our clients who have trusted us and are happy and confident with their results." Dr. Fernandez credits a large part of the success to Evolve's clinical training program for all of their advanced practice medical providers.
Evolve Med Spa has also been awarded "Best Med Spa" by Best of NJ and Top Three Rated.
Contact Information:
Emily Fernandez
VP, Brand and Client Experience
[email protected]
9179406009
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Original Source: Evolve Med Spa Awarded Four Local Girl Media Group 'Best Of' Awards
Happy Head Launches the First All-in-One Hair Growth SuperCapsule With Finasteride, Minoxidil, and Vitamin...
Hype Hair Acquires Good Good Hair, Adds E-Commerce & Industry Veteran
LOS ANGELES - January 13, 2023 - (Newswire.com)
One year after acquiring Hype Hair magazine and celebrating its 30-year anniversary, beauty mogul Lia Dias has made another acquisition (GoodGoodHair) and added an industry veteran and partner (Dennis McKinley, Detroit Equities) as she focuses on continuing to diversify the Hype Hair revenue model and scaling Hype Hair internationally via e-commerce, licensing, franchising and video/podcast content.
The magazine, which was founded in 1992 by Belinda Trotter, has always been the industry leader in all things hair for women of color, with the superstars Beyoncé, Ciara, Rihanna, Erykah Badu, Nia Long, Trina and more all gracing its cover.
"We intend to continue Hype Hair's long tradition of providing a platform to tell stories, provide education, news, and visual content to women of color all over the world while adding product via e-commerce and licensing which in turn provides the same content we seek back to us via the HH community," said Lia Dias.
Hype Hair also announces a partnership as an official media partner with Bronner Bros, the largest professional trade show dedicated to multicultural beauty and licensing deals with conglomerate Conair.
Hype Hair will add an Atlanta satellite office and maintain its headquarters in Los Angeles, California.
Terms of The Good Good Hair acquisition will not be disclosed.
About Hype Hair
Hype Hair is the premier source for the latest in Black hair and beauty trends, products, and hairstyles. Lia Dias will continue to serve as CEO and Dennis McKinley will join the board and spearhead licensing and e-commerce.
Contact Information:
Ashli johnson
press
[email protected]
6783622394
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Original Source: Hype Hair Acquires Good Good Hair, Adds E-Commerce & Industry Veteran
Underlining Wins L’Oréal and Unilever Top Executive Tobias Kuetscher
MIAMI - January 10, 2023 - (Newswire.com)
Rising beauty startup Underlining has officially announced the appointment of Tobias Kuetscher as its new Chief Growth Officer. In his new role, Kuetscher will work to strengthen the company's multi-channel growth initiatives and lead the firm's global expansion. The move marks the latest addition to Underlining's growing global executive team.
"We are thrilled to have been able to excite Tobias Kuetscher with our extraordinary success story and win him for our leadership team," said Raz Romanescu, CEO and co-founder of Underlining.
"Tobias brings an extensive network and expertise in the beauty industry globally that will help us further advance our strategy and organization, as well as reach our ambitious growth plans."
Prior to joining the Underlining team, Kuetscher served as Unilever's General Manager for both the European and Asia-Pacific regions. Kuetscher also held leadership roles in marketing and sales at L'Oréal. Holding master's degrees in business from the University of Mannheim and Swansea University, Kuetscher brings 20 years of beauty industry experience to the Underlining team.
A leader in brand development, Underlining has propelled companies such as Nailboo, Hide, and Tatbrow to the forefront of the beauty and wellness space. From its existing brand portfolio, the industry pioneer has recently amassed over 1,000,000 customers collectively within the U.S.
Having recently entered into an official retail partnership with 3,000 physical stores across the country, Underlining is well on its way to reimagining the world of beauty and wellness through its breakthrough cosmetic products.
To learn more about Underlining's rapid growth in the market or to learn more about its expanding brand portfolio, please visit http://www.underlining.com.
About Underlining™
Underlining™ is one of the fastest-growing beauty startups in the USA. The flagship brands disrupting the industry include Nailboo® (nails) and Hide® (color cosmetics & skincare), which have a cult-like customer base on social media.
Contact Information:
Aidan Cole
[email protected]
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Original Source: Underlining Wins L'Oréal and Unilever Top Executive Tobias Kuetscher
Fragrance Creators Association Statement on Inclusion of the ‘Modernization of Cosmetics Regulations Act’ in...
Bottle of perfume with Fragrance Creators logo on it
Statement by Farah K. Ahmed, President & CEO, Fragrance Creators Association (Fragrance Creators), on the inclusion of long-awaited updates to federal cosmetics law in the FY2023 omnibus appropriations bill released earlier this morning:
"Fragrance Creators applauds the inclusion of the "Modernization of Cosmetics Regulations Act" in the FY2023 omnibus appropriations bill, and we urge Congress to approve it this week. This will create a modern cosmetics regulatory framework—including for fragrances in cosmetics products—designed to advance sound science, safety, innovation, and consumer confidence. We thank Senators Murray, Burr, Collins and Feinstein and Representatives Pallone and McMorris Rodgers and their tireless staffs for championing this legislation. While we are pleased that cosmetics regulations are now coming in-line with the needs of the 21st century, we remain concerned that future individual state actions could negatively impact competition, limit innovation, and cause consumer confusion. Fragrance Creators looks forward to engaging with the Food and Drug Administration to ensure a strong federal role and proper implementation of the cosmetics modernization provisions as related to fragrance."
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Fragrance Creators Association is the trade association representing the majority of fragrance manufacturing in North America. We also represent fragrance-related interests along the value chain. Fragrance Creators' 60+ member companies are diverse, including large-, medium-, and small-sized companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. We are an active participant in IFRA and have a designated representative on the IFRA Board to help ensure the association's membership is represented in global discussions and the North American perspective is considered in global fragrance positions and policies. Fragrance Creators also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance—www.fragranceconservatory.com. Learn more about Fragrance Creators at fragrancecreators.org—for people, perfume, and the planet.
Contact Information:
Katie Cross
[email protected]
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Original Source: Fragrance Creators Association Statement on Inclusion of the 'Modernization of Cosmetics Regulations Act' in the FY2023 Consolidated Appropriations Act
Fragrance Creators Association Launches Responsible Industry Stewardship Program
